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Great brands need great product.
We make both happen.

A Brand New Collective is a full-service merchandising and brand strategy studio with the global supply chain relationships to take ideas from concept to shelf.

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Who I Work With

Built for brands
ready to grow
intentionally.

Whether you're launching your first product line or optimizing a business that's been running for years, I bring the same thing: deep expertise applied to your specific situation. No templates. No generic advice.

01

Emerging & Independent Brands

You have a vision and a product. You need a partner who can build the brand infrastructure around it — from sourcing and product development to go-to-market strategy and retail entry.

02

Brands in the Retail Ecosystem

The natural and specialty retail landscape is its own world. I've lived inside it as a Senior Category Merchant owning a $50M business — and I help brands navigate it on their behalf.

03

Fractional Expertise

You don't need a full-time hire. You need someone with 20 years of experience who can step in and move the business forward immediately.

Services

Everything you need.
One partner.
No handoffs.

Every engagement is different. Some clients need full-stack support — others need a focused sprint on one area. Either way, you work directly with me from start to finish.

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Brand Strategy & Direction

Before product comes positioning. I help you define who you are, who you're for, and how to show up consistently across every touchpoint — then make sure the creative direction ties it all together.

Product Development

Got an idea? I take it from concept to finished product — trend research, design direction, sampling, specs, and production across apparel, footwear, home, fragrance, accessories, and more. You don't have to figure it out alone.

Merchandising & Assortment

Building a line that sells is both art and science. I handle assortment architecture, buy planning, size optimization, and sales analysis — making sure your merch connects to your audience and works as hard as your brand does.

Global Sourcing & Supply Chain

Twenty-plus years of factory relationships across Asia, South America, Mexico, and domestic U.S. means you get access to manufacturers most brands can't reach on their own. I source smart — on quality, timeline, and budget — and manage it from PO to delivery.

Retail Ecosystem

The natural and specialty retail landscape is its own world — and it's my home turf. From category strategy to buyer relationships and assortment optimization, I help brands get in, grow, and stay.

AI-Powered Workflows

Building AI-integrated systems for product development timelines, lifecycle management, and operations — so your team spends less time on admin and more on what actually moves the business.

Work

Real brands.
Real results.

Product Development Sourcing Go-to-Market
Calyan Wax Co.

Led end-to-end product development for one of the leading natural candle brands in the country — managing collections from concept and brief through production, quality review, and retail launch. Drove go-to-market strategy, seasonal roadmaps, and assortment planning grounded in consumer insights. Built and scaled retail partnerships across natural and specialty channels nationwide.

Merchandising Sales Strategy
Feelgoodz

Consulting on merchandising and sales strategy across key accounts — aligning product assortment with market opportunity, tightening the line, and building the commercial infrastructure to drive sustainable revenue growth.

Product Development Brand Strategy Trend Analysis
Girl Dangerous

Supporting both the creative and commercial sides of the business — fabric and body development, trend analysis, sales strategy, and performance reporting. Building the systems that let a growing brand operate with real clarity and intention.

About

Twenty years in.
Still driven by
the people.

I've spent over two decades working in every corner of the merchandising and product development industry — sales, marketing, creative direction, sourcing, and everything in between.

I've worked with startups finding their footing, celebrities building their brands, and large corporations looking to do something new.

What I've learned after all of it: the work is only as good as the people behind it.

A Brand New Collective was built on that belief. I started it to put twenty-plus years of industry knowledge, relationships, and global supply chain access to work for companies that are ready to start, grow, or get to the next level. Whether you're launching your first product or scaling an established brand, I meet you where you are and build from there.

This is a people-first business. Always has been.

Young Chung-Stuart
Get in Touch

Let's talk about
what you're
building.

Ready to build something? Tell me what you're working on and I'll be in touch within one business day.